Phoenix Media Investment (Holdings) Limited is an investment holding company primarily engaged in satellite television broadcasting services across the People's Republic of China and internationally. Founded in 1996 and headquartered in Tai Po, Hong Kong, it operates through five key segments: Television Broadcasting, Internet Media, Outdoor Media, Real Estate, and Other Activities. The Television Broadcasting segment delivers programs and commercials via channels such as Phoenix Chinese, Phoenix InfoNews, Phoenix Movies, and Phoenix North America Chinese, alongside promotion activities. Internet Media provides website portals and value-added telecommunication services, while Outdoor Media handles advertising. Real Estate focuses on property development and investment, and Other Activities encompass program production, merchandising, magazine publication, and diverse services including radio broadcasting, cultural development, and software application development. With approximately 2,420 employees, the company monetizes premium Chinese-language content through advertising, subscriptions, and related ventures, playing a significant role in the media and broadcasting sector.