YH Entertainment Group is a media and entertainment company headquartered in Beijing, China, specializing in artist management and the broader entertainment ecosystem. Founded in 2009, the company offers a comprehensive range of artist management services spanning the entire talent lifecycle, including artist training, operational support, and promotion. Its managed artists participate in commercial activities such as endorsements, promotional events, and performances, while also contributing to entertainment content including movies, drama series, and variety programs. Beyond talent management, YH Entertainment Group is active in music intellectual property (IP) production and operation, licensing its music IPs to streaming platforms and selling both digital and physical music products. The company also engages in pan-entertainment initiatives like the commercial development of virtual artists, licensing of variety program formats, and selling artist-related merchandise. Its customer base includes both domestic and international brands, media platforms, content producers, and music service providers, making it a significant player within China’s dynamic media and entertainment industry.