Shanghai Forest Cabin Cosmetics Group Co., Ltd. is a leading skincare brand specializing in anti-wrinkle and firming products within China's premium cosmetics market. Founded in 2003 and headquartered in Putuo, Shanghai, the company develops and markets a comprehensive range of high-end skincare solutions under the Forest Cabin brand, emphasizing oil-based skincare innovations. Key offerings include the flagship Camellia Essence Oil, which has topped retail sales in its category for 11 consecutive years since 2014 with over 45 million bottles sold, alongside Camellia Rejuvenate Cream, UV Protection Cream, firming facial masks, serums, toners, lotions, and sunscreens. These products target cleansing, toning, moisturizing, and specialized anti-aging treatments, leveraging natural ingredients like camellia extracts for antioxidant benefits. With 2,423 employees led by CEO Sun Laichun, the firm distributes through diverse online and offline channels, including direct stores, retailers, enterprise clients, and distributors, primarily serving the mainland China market. Recognized as a pioneer among domestic premium skincare brands, it holds a strong position in the top 15 by retail sales share in 2024, boasting robust financials with high gross margins and low debt.
Markedsdata leveret af TwelveData og Morningstar