361 Degrees International Ltd. is a leading Chinese sportswear company specializing in the design, manufacturing, and marketing of athletic footwear, apparel, and accessories for both adults and children. Established in 2003 and headquartered in Xiamen, Fujian, the company has built a comprehensive business model that spans product research, innovation, production, distribution, and retail. It operates widely recognized brands such as 361° and 361° Kids, catering to mass-market consumers with a focus on professional sports functionality, youthful design, and technological innovation.

With an extensive distribution network, including over 9,000 retail points-of-sale across China and an expanding international presence, 361 Degrees International Ltd. has become a significant player in the global sportswear industry. The company has distinguished itself through sponsorship of major sporting events like the Asian Games and Olympic Games and by securing partnerships with prominent athletes and celebrities. Through its multi-channel approach—including franchised stores, online platforms, and strategic marketing—the company continues to support the development of sports culture and meet diverse consumer needs both domestically and internationally.