Orthex Oyj is a Finnish houseware company that designs, produces, markets, and sells plastic household products across the Nordics, the rest of Europe, and internationally. Its product portfolio includes storage solutions such as boxes, baskets, organizers, underbed storage, and sorting items; kitchenware like utensils, cutting boards, knives, mixing bowls, baking tools, and food storage; home and yard items including laundry baskets, waste bins, buckets, tubs, mailboxes, and baby bathroom products; and plant care products such as pots, saucers, window boxes, watering cans, and sprayers. The company emphasizes sustainable materials, incorporating bio-based, recycled plastics, and those from old fishing nets and mass balance sources. Orthex Oyj markets its offerings under the SmartStore, GastroMax, Orthex, and Kökskungen brands, serving consumers through various retail channels. Founded in 1956 and headquartered in Espoo, Finland, it operates factories in Finland and Sweden, focusing on functional, durable products for everyday home use.