EcoUp Oyj is a Finnish circular economy group that develops, manufactures, and sells sustainable construction products and raw materials. The company focuses on promoting green construction by utilizing discarded materials, such as construction and demolition waste and industrial side streams, to create carbon-neutral, energy-efficient solutions for new builds and renovations. Its operations are divided into two main business areas: Insulation Materials & Services, which produces Ekovilla, a wood fiber-based thermal insulation made from recycled materials that binds carbon dioxide; and Circular Economy Technology, offering WasteX-technologies for processing waste into raw materials, low-carbon concrete products, slag grinding technology, material services, and design services. EcoUp Oyj serves construction operators, infrastructure projects, waste treatment facilities, and recycling partners in Finland, EU countries, and internationally, helping to reduce emissions and advance resource-wise practices in the building sector. Founded in 1979 and headquartered in Oulu, Finland, the company provides certified, high-quality ecological alternatives that meet strict standards.