Eternal Beauty Holdings Limited is an investment holding company specializing in the retail, wholesale, and distribution of beauty and lifestyle products across China, including Hong Kong and Macau. The company’s core portfolio includes perfumes, skincare products, color cosmetics, personal care items, eyewear, and home fragrances. Renowned for its expertise and long-standing history in the perfume sector, Eternal Beauty Holdings has achieved a leading position in China’s perfume market, ranking as the third largest perfume group in the region by retail sales in 2023. The company deploys a comprehensive omni-channel sales and distribution network, managing over 100 self-operated offline points of sale and supplying products through more than 7,500 retailer-operated locations, alongside broad e-commerce and social media channels. Serving diverse clientele ranging from chained specialty retailers to beauty salons, Eternal Beauty Holdings plays a significant role in bridging international beauty brands with Chinese consumers, adapting to evolving trends and preferences in the region’s fast-growing cosmetics and lifestyle market.