Jamjoom Fashion Trading Co. is a Saudi joint stock company specializing in the creation and management of prominent fashion brands in the Middle East. Its principal activities revolve around developing and operating leading fashion labels, notably Nayomi, a top women’s intimate apparel and nightwear brand in Saudi Arabia and the broader GCC, and Mihyar, which is recognized as the first comprehensive national men’s ready-to-wear thobe brand in the Kingdom, boasting extensive store presence and product variety. The company operates an extensive network of 218 stores across six GCC countries, leveraging both a physical and digital omnichannel strategy to maintain robust consumer engagement and store productivity.

Jamjoom Fashion is characterized by strong operational efficiency, competitive gross profit margins (reaching 70% in recent periods), and steady revenue and net profit growth, supported by a performance-driven management team with significant regional retail expertise. The firm’s business model integrates in-house capabilities in design, technical development, and supply chain management. This integrated approach, along with targeted investments in technology and innovation, allows Jamjoom Fashion Trading Co. to respond agilely to consumer trends and deliver sustainable value across the regional fashion retail landscape.