Adslot Limited, together with its subsidiaries, engages in the trading technology and services businesses in Australia, Europe, the Middle East, Africa, the Americas, and internationally. It offers Adslot Media, a media trading technology platform that scales publisher-direct media buying through a direct connection with publisher ad servers; and Symphony, a workflow automation technology for media buying agencies. The company also provides digital marketing and project-based customization services to SME clients. It serves brands, agencies, and publishers. The company was formerly known as Webfirm Group Limited and changed its name to Adslot Limited in December 2012. Adslot Limited was incorporated in 1975 and is headquartered in Melbourne, Australia.