IEVA Group is a French personalized beauty and well-being company that applies diagnostic technologies, artificial intelligence, and data-driven methods to create customized skincare, hair care, and wellness solutions. The company operates through four integrated divisions: Beauty, which includes premium brands like IOMA Paris and Atelier du Sourcil; Experience, encompassing physical and digital retail locations; Technologies, featuring diagnostic platforms and AI-driven personalization tools; and Media, operating high-audience content platforms including My Little Paris. IEVA Group's business model centers on measurement and analysis of individual skin and hair conditions using proprietary diagnostic devices, which informs personalized product recommendations and subscription services. The company serves consumers through direct-to-consumer channels, franchised retail networks, and digital platforms, combining physical experiences with digital engagement to deliver scalable, precision-based beauty and wellness journeys. Founded by Jean-Michel Karam, a PhD in micro-technologies, IEVA Group leverages accumulated user data and behavioral insights to continuously refine its recommendations and enhance customer loyalty across its integrated ecosystem of brands, platforms, and experiences.