Briscoe Group Limited, together with its subsidiaries, engages in retailing homeware and sporting products in New Zealand. The company operates in two segments: Homeware and Sporting Goods. It operates stores under the Briscoes Homeware and Rebel Sport brand, as well as sells its products online. The company was founded in 1781 and is headquartered in Auckland, New Zealand. Briscoe Group Limited operates as a subsidiary of JB Were (NZ) Nominees Limited.