Organización Cultiba S.A.B. de C.V. operates as a prominent player in the beverage industry, primarily in Mexico. It is best known for its role in the production, distribution, and marketing of a broad range of non-alcoholic beverages, including carbonated soft drinks and bottled water. The company serves as the exclusive bottler and distributor for the PepsiCo brand within Mexican territory—a significant partnership that underscores its importance in the region's beverage market. Cultiba also deals with proprietary brands, enhancing its portfolio with traditional Mexican flavors and catering to diverse consumer tastes.

Organización Cultiba's operations are integral to several sectors, from retail and hospitality to sports and entertainment venues. With its distribution channels, the company effectively reaches a vast clientele across urban and rural areas, supporting both individual and business consumption needs. The company maintains a focus on efficient production and logistics operations, emphasizing sustainability and innovation in product offerings. As a significant entity within the beverage market, Cultiba contributes to the competitive dynamics of the industry, impacting supply chains and consumer preferences in Mexico and potentially beyond.