Dékuple, operating under the commercial brand ADLPerformance, is a leading European player in cross-channel marketing with deep expertise in data-driven strategies. Founded in 1972 and headquartered in Montreuil, France, the company designs, markets, and implements acquisition, loyalty, and customer relationship management services across all distribution channels. It serves major clients, including 50% of CAC 40 companies and numerous mid-sized enterprises, with France generating 90% of its net sales. Revenue streams diversify across consulting and marketing services (65.6%), magazine subscriptions (30.7%), and direct marketing insurance products (3.7%), bolstered by digital marketing that now comprises 63% of consolidated sales. Employing over 1,082 people with a presence in Europe, China, and North America, Dékuple integrates generative artificial intelligence into proprietary technologies to enhance brand image, customer acquisition, online presence, and loyalty programs. Its resilient, diversified model supports recurring revenue portfolios while navigating market challenges through innovation in data marketing and strategic expansions.