Emirates Integrated Telecommunications Company PJSC is one of the two primary telecom operators in the United Arab Emirates, operating under the commercial brand du since February 2007. The company delivers fixed line, mobile telephony, internet, and digital television services across the UAE, while also providing carrier services, data hub facilities, internet exchange services, and satellite broadcasting infrastructure. Beyond traditional telecommunications, du has leveraged its connectivity expertise to build and operate multiple datacenters meeting international standards. The company has developed specialized cloud and security platforms serving federal government entities, data science workloads, and public and private cloud requirements, alongside managed security services. Du was an early adopter of 5G technology in the Middle East, launching its network in 2019. The company operates several subsidiaries supporting digital transformation initiatives and maintains listings on the Dubai Financial Market, serving millions of mobile customers and extensive broadband subscribers across the UAE.