Diamond Estates Wines & Spirits Inc. is a Canadian company engaged in the production, marketing, and sale of wines, spirits, cider, and beer. It operates through two main segments: Manufactured Wines, where it produces Vintners Quality Alliance wines under brand names such as 20 Bees, Creekside, EastDell, Lakeview Cellars, Mindful, Queenston Mile, Shiny Apple Cider, Fresh, Proud Pour, Red Tractor, Seasons, Serenity, Persona, and Backyard Vineyards; and Agency, acting as a sales agent for approximately 120 beverage alcohol brands through its Trajectory Beverage Partners division. The company distributes its products via liquor boards, licensed restaurants and bars, grocery chains, direct-to-consumer channels, and its own retail locations, serving markets in Canada, China, and internationally. Incorporated in 2011 and headquartered in Niagara-on-the-Lake, Ontario, Diamond Estates Wines & Spirits Inc. plays a key role in the alcoholic beverages sector by combining proprietary winemaking with broad agency representation.