Ebiquity PLC exists to help brands optimise return on investment from their marketing spend, working with many of the world’s advertisers to improve marketing outcomes and enhance business performance. Its segments include UK & Ireland consisting of operations in the United Kingdom and Ireland; Continental Europe consisting of operations in France, Iberian Peninsula, Germany, Italy and Nordic regions; North America consisting of operations in the United States of America and Canada; and Asia Pacific consisting of operations in Australia, China, India, Singapore and United Arab Emirates. It derives majority of the revenue from UK & Ireland segment.