Great Eastern Holdings Limited is an investment holding company primarily providing a comprehensive range of insurance products across Singapore, Malaysia, Indonesia, Brunei, and other parts of Asia. Founded in 1908 as the oldest life assurance company in Singapore, it operates through key segments including Life Insurance, Non-Life Insurance, and Shareholders, offering life policies, investment-linked products, annuities, auto, home, travel, personal accident, and property-casualty coverage for individuals, small businesses, and corporations. The company also delivers asset management services via its subsidiary Lion Global Investors and maintains a robust distribution network encompassing tied agency forces, bancassurance partnerships—pioneered with OCBC Bank in 1992—brokers, direct digital channels, and Great Eastern Financial Advisers. As a subsidiary of Oversea-Chinese Banking Corporation Limited, Great Eastern Holdings manages over S$117 billion in assets, serves more than 15.5 million policyholders, and employs around 5,250 staff, solidifying its position as a leading insurer in Southeast Asia with strong financial ratings from Fitch and S&P. Headquartered in Singapore, it continues a legacy of innovation symbolized by its evolving lion logo, representing strength, trust, and leadership.