Diageo plc is a British multinational alcoholic beverage company headquartered in London, England. It stands as a global leader in premium drinks, offering over 200 brands sold in nearly 180 countries across spirits, beer, and related categories. The portfolio spans iconic names like Guinness stout, Johnnie Walker Scotch whisky, Smirnoff vodka, Tanqueray gin, Baileys cream liqueur, Captain Morgan rum, Don Julio tequila, and Casamigos tequila, alongside whiskies such as Crown Royal and J&B, and vodkas like Cîroc and Ketel One. Diageo operates more than 110 manufacturing sites worldwide, including distilleries, breweries, and bottling plants, producing a significant portion of global Scotch whisky output. It distributes products through wholesalers, retailers, online marketplaces, and its e-commerce platform, catering to diverse consumer preferences from high-end luxury options to accessible everyday choices. The company addresses trends like premiumisation, cocktail culture, moderation with non-alcoholic innovations such as Tanqueray 0.0 and Captain Morgan Spiced Gold 0.0, and regional specialties including cachaça, raki, and baijiu. Diageo also holds a stake in Moët Hennessy, enhancing its luxury wine and champagne offerings. Formed in 1997, it focuses on building world-class brands through creativity, precision, and operational excellence in Europe, North America, Latin America, the Caribbean, Asia-Pacific, and Africa.