Highlight Event and Entertainment AG is a Switzerland-based holding company specializing in event marketing and entertainment production. It operates primarily through two segments: Film, which encompasses movie and television production, home entertainment, and video production, and Sports and Event, which includes marketing of international sports events and competitions through subsidiaries like TEAM Holding AG, Highlight Event AG, World Boxing Super Series AG, and Sport1 Medien AG. The company focuses on the positioning and development of brands in the entertainment sector, with activities spanning film distribution, sports event management, and related media services. Its operations generate revenue mainly from Germany, Switzerland, and other European countries as well as the rest of the world. Founded in 1973 and headquartered in Pratteln, Switzerland, Highlight Event and Entertainment AG plays a key role in the global entertainment production industry, leveraging its subsidiaries to deliver content and events to diverse audiences.