Smart Organic AD is a Bulgarian company specializing in the production and distribution of organic and healthy food products. It owns popular brands such as Roobar, Dragon Superfoods, Kookie Cat, and Bett’r, which offer innovative snacks, superfoods, and nutrition-focused items designed to make healthy eating accessible and enjoyable. The company operates retail stores under the ZELEN brand, providing a platform for direct consumer access to its product range. Smart Organic AD focuses on sustainable practices, including investments in property, machinery, and equipment to support its manufacturing capabilities. Its business encompasses revenue from customer contracts, management of inventories, receivables, and cash flows dedicated to operational and investing activities. Founded and headquartered in Bulgaria, Smart Organic AD plays a key role in the organic food sector by promoting affordable, high-quality alternatives in the health-conscious consumer market.