Línea Directa Aseguradora, S.A. is a leading Spanish insurance company specializing in direct sales of non-life insurance products, primarily in motor, home, health, and other general insurance segments. Founded in 1994 and headquartered in Tres Cantos, Madrid, it pioneered a direct-to-consumer model via telephone and internet, eliminating intermediaries to deliver competitive prices, specialized products, and innovative services tailored to customer needs. The company leads Spain's market in car, motorcycle, home, and vehicle fleet insurance, serving over 3 million customers with a workforce of approximately 2,400 employees. Key offerings include motor and motorbike policies under Línea Directa, multi-risk home coverage for theft and fire, health insurance via the Vivaz brand, and niche products like travel and pet insurance through brands such as Penélope Seguros and Aprecio. Operating under strict regulatory supervision, Línea Directa emphasizes innovation, quality, and customer focus, contributing significantly to Spain's property and casualty insurance sector with steady revenue growth and a strong market presence.