Lotus Bakeries NV is active in the indulgent and better-for-you snacking segment and is engaged in the manufacture and sale of biscuits, waffles, cakes, and other snack products. The Group offers multiple products, including caramelized biscuits, waffles and galettes, cake specialties, gingerbread, and other biscuits, and distributes its products through retail, catering, and food service channels. Its brands include Biscoff, Nakd, TREK, BEAR, Kiddylicious, Lotus Dinosaurus, Peijnenburg, Snelle Jelle, Annas, and Peter's Yard. Its activities are organised under three strategic pillars, namely Lotus Biscoff, Lotus Natural Foods, and Lotus Local Heroes. The company operates in Continental Europe, which generates maximum revenue, as well as in the UK, the Americas, and the rest of the world.