NIQ Global Intelligence plc is a consumer intelligence company specializing in comprehensive data analytics, technology solutions, and actionable insights for brands and retailers worldwide. Leveraging an artificial intelligence and machine learning-powered technology platform, the company aggregates and harmonizes vast amounts of consumer shopping data from diverse sources. This approach enables NIQ Global Intelligence to generate proprietary datasets and provide a holistic, omnichannel view of global consumer shopping behavior. The company’s ecosystem aids approximately 23,000 clients across over 90 countries, representing about 85% of the world’s population. Clients span industries such as fast-moving consumer goods, technology, and durables sectors, relying on NIQ’s analytics to inform strategic and operational decisions. Established in 1923, NIQ Global Intelligence stands as a market leader by integrating proprietary technology, global scale, and long-standing client relationships to measure, analyze, and predict consumer trends, shaping commercial strategies in a rapidly evolving marketplace.