Prime Financial Group Limited provides wealth management, self-managed superannuation fund (SMSF), accounting and business, capital, and corporate advisory services in Australia. The company offers accounting and business advisory services, such as accounting and tax compliance, business growth advisory and strategy, outsourced CFO and accounting, grants and R&D tax incentives, and innovation and commercialization advice; and capital and corporate advisory services comprising merger and acquisition transactions, capital raising, debt equity markets, and corporate development. It also provides wealth management services, including financial and retirement planning, superannuation advice, investment advice, life insurance, and wholesale investment opportunities solutions; SMSF services; and environmental, social, governance advisory, such as ESG framework strategy; carbon reporting; impact and shared value strategy; behaviour change management; learning and development; and marketing, communications, and creative advisory services. The company also offers wholesale property investments through Prime Connected platform. Prime Financial Group Limited was incorporated in 1965 and is headquartered in Southbank, Australia.