Pureprofile Ltd, a data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, publishers, and brands and businesses in Australasia, Europe, and the United States. It operas through three segments: Data and Insights; Pure.amplify Media AU; and Pure.amplify Media UK. The company conducts market research; and accesses insights and campaigns through its proprietary self-service platform; buys and sells online advertising inventory on behalf of advertisers and publishers; and generates leads for clients through its consumer database and proprietary and partner digital assets. It also offers Audience Builder, partnerships designed to create additional revenue streams and boost customer loyalty; Audience Intelligence, a data platform that offers insights into Australian consumer spending; and Insights Builder, self-service data research tools, as well as provides managed research services. Pureprofile Ltd was founded in 2000 and is headquartered in Surry Hills, Australia.