Rapala VMC Oyj is a Finland-based fishing tackle company founded in 1936 by Lauri Rapala, renowned for inventing the world's first floating minnow lure. The company designs, manufactures, markets, and distributes a wide array of fishing products worldwide, including lures, baits, hooks, lines, rods, reels, filet knives, and accessories. It also produces equipment for winter sports and other outdoor activities through an extensive brand portfolio, such as Rapala, VMC, Okuma, 13 Fishing, Sufix, Storm, Blue Fox, Marttiini, Peltonen, Williamson, and Terminator. Headquartered in Asikkala with around 1,800 employees across 40 countries, Rapala VMC Oyj holds a leading position as the global market leader in lures, treble hooks, and fishing-related knives and tools. The company emphasizes innovation, sustainability—aiming for lead-free wobblers and renewable energy in production—and serves anglers through a broad sales network spanning Europe, North America, and beyond. With a history of strategic acquisitions like VMC in 2000 and Okuma rights in 2021, it continues to shape the recreational fishing industry.