RooLife Group Ltd, together with its subsidiaries, operates integrated digital marketing and eCommerce platform in Australia, China, Hong Kong, and South-East Asia. The company engages in the sale of food, beverages, and health and wellbeing products; and operates and sells its health and food brand VORA through its online RLG Marketplace. It also provides new market entry consultancy services and cross-border eCommerce services; and social media marketing and strategy services, as well as engages in general trading activities. In addition, the company provides Chinese digital platform services, which includes TikTok, Little Red Book, Tmall, WeChat, and Weibo marketing services. The company was formerly known as OpenDNA Limited and changed its name to RooLife Group Ltd in December 2019. RooLife Group Ltd was incorporated in 2014 and is headquartered in Subiaco, Australia.