Roko AB (publ) is a serial acquirer company. It invests in equity capital from its own balance sheet into stable and profitable companies with market positions in their respective niche markets. The company has two operating segments: B2B and B2C. Maximum revenue is generated from the B2B segment, consisting of niche manufacturers and distributors whose end customers are mainly other businesses, with longer sales cycles, larger transaction volumes, and complex purchasing processes. The B2C segment consists of niche manufacturers, brands, and distributors whose end customers are mainly private consumers. Geographically, Roko generates maximum revenue from the United Kingdom, and the rest from Sweden, Denmark, the Netherlands, the USA, Norway, and other regions.