Rino Petino S.p.A. is a distributor specializing in clothing, accessories, and sporting goods, with a business model focused on both retail and wholesale channels. Its primary function centers on bringing notable international brands to Italian consumers, facilitating the retail distribution of labels such as Adidas, Mango, Carpisa, and Yamamay through a network of franchised single-brand stores and an e-commerce platform. Approximately 69% of its revenues stem from this retail segment. Wholesale activities, comprising around 29% of net sales, involve supplying a broader range of brands—including Under Armour, Pomoca, Salewa, and others—to independent retailers, multi-brand shops, and department stores throughout Italy. The company provides end-to-end services encompassing sales, logistics, customer service, marketing, and business intelligence for its partners, supporting the broader retail infrastructure. Founded in 1975 and operating exclusively in Italy, Rino Petino S.p.A. plays a significant role in the country's distribution sector, bridging the gap between global brands and the domestic retail market.