Videndum PLC provides premium branded hardware products and software solutions to the growing content creation market, providing solutions to photographers and videographers, independent content creators, enterprises, governments, and professional musicians. The company's operating segments are Media Solutions, Production Solutions, Creative Solutions, and Corporate. The majority of its revenue is generated from the Media Solutions segment, which designs, manufactures, and distributes branded equipment for photographic and video cameras and smartphones. These include camera supports (tripods and heads), smartphone and vlogging accessories, lighting supports and controls, LED lights, audio capture and noise reduction equipment, carrying solutions, and backgrounds.