Vitalist Inc. is a Canadian technology company specializing in data-driven consumer electronics and wearable health devices. Formerly known as CE Brands Inc., it rebranded in April 2025 to focus on integrating hardware and software through its proprietary platform, VitalOS, which enables personalized, connected products. Vitalist designs and develops smart devices, including smartwatches under the Motorola brand and health and fitness monitors that combine biomarker and biometric data. Its products serve diverse markets across North America, South and Central America, Europe, and Asia, distributed via business-to-business, direct-to-consumer, and e-commerce channels. Headquartered in Calgary, Alberta, Vitalist plays a role in advancing wearable technology and personalized health solutions by uniting intelligent analytics with consumer electronics, enhancing user experience and engagement in the technology sector.