Vivenda Group S.p.A. is an Italian company specializing in the integration of out-of-home advertising and architectural restoration services. Its core business centers on the development, construction, and management of large-scale advertising installations, such as billboards and LED systems, often in highly visible urban locations. Uniquely, Vivenda funds many of its restoration projects through revenue generated from advertising space sold on scaffolding and building sites—a model known as 'zero-cost' sponsored restoration.

In addition to outdoor advertising, Vivenda is actively involved in the renovation, redevelopment, and consolidation of both public and private real estate assets, with a focus on conserving architectural heritage. The company also operates in legal and financial advertising, holding official partnerships for notices in prominent national and European publications. Vivenda’s business model aligns closely with urban regeneration, serving clients in diverse sectors ranging from luxury brands to large real estate funds.

Founded in 2006 and headquartered in Rome, Vivenda Group S.p.A. plays a distinctive role in Italy’s advertising and property restoration markets, leveraging its capabilities to deliver both media exposure and cultural preservation.