V-ZUG Holding AG is a Swiss-based holding company specializing in the development, manufacture, sale, and servicing of premium kitchen and laundry appliances for private households. Founded in 1913 and headquartered in Zug, Switzerland, it operates primarily through its Household Appliances segment, offering an extensive range of products including ovens, steamers, cooktops, range hoods, dishwashers, refrigerators, wine cabinets, coffee machines, microwaves, washing machines, dryers, and innovative RefreshButler appliances, along with accessories and recipe books. The company also manages a Real Estate segment, developing, operating, leasing, and maintaining properties to support its operations. With approximately 2,073 employees, V-ZUG Holding AG distributes its durable, Swiss-engineered products directly to end customers and via specialist dealers, distributors, and digital channels across Switzerland—its primary market—Europe, North America, Asia Pacific, and other international regions. Committed to sustainability and long-lasting quality, it provides comprehensive product consultation, spare parts services, and innovative manufacturing through facilities like the Tech Cluster Zug and Zephyr Hangar. This positions V-ZUG Holding AG as a key player in the consumer discretionary sector's furnishings, fixtures, and appliances industry.