Laopu Gold Co Ltd is a leading Chinese jewelry company specializing in the research, development, design, production, processing, and multi-channel retail of traditional handcrafted gold artifacts using ancient Chinese techniques. Its primary products include heritage gold jewelry known as 'gu fa jin' or ancient method gold, categorized by craftsmanship into filigree goldware, inlaid goldware, plain-surface goldware, and chased goldware, with items such as jewelry, handles, pendants, and decorative ornaments. The company operates directly managed boutiques across China and select international locations, emphasizing pure gold products without sales by the gram, franchising, or lower carat options, positioning it as a luxury brand in the gold jewelry market. Accredited by the China Gold Association as the top heritage gold jewelry brand, Laopu Gold Co Ltd preserves intangible cultural heritage through its commitment to timeless craftsmanship, original designs, and high-end positioning that blends cultural significance with modern aesthetics. Founded in 2009 and headquartered in Beijing, China, it plays a prominent role in elevating traditional Chinese gold artistry within the global luxury sector.