WS WeSports Group AB (publ) is a company specializing in sports and leisure equipment. The company owns and develops product brands, online platforms, physical stores, and distribution channels, offering equipment for professional athletes and recreational users. It operates in several sports categories, including cycling, fitness, running, hockey, floorball, skiing, and outdoor equipment. The company's revenues mainly consist of sales of goods via e-commerce sites or physical stores to consumers as well as sales to other retailers and professional players such as gyms, retail chains, marketplaces and sports clubs.